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Betting firm Sportpesa announces return to Kenyan market

Betting firm Sportpesa announces return to the Kenyan market after being among 27 betting firms that had their trading licenses revoked in July 2019.

Betting firm Sportpesa announces return to Kenyan market www.theafricanstand.com
Sportpesa Kenya, CEO Captain Ronald Karauri.

(The African Stand) — Betting firm SportPesa has announced a return to the country’s betting scene after more than a year out.

The betting firm’s CEO Captain Ronald Karauri, while announcing their return to operation in the country, said the company will now operate under a new BCLB licence.

“SportPesa is back! I’m happy to announce that the SportPesa brand is back under a new BCLB licence holder, ” tweeted Captain Karauri.

Mr. Karauri said SportPesa will uphold the highest standards of service and responsible gaming, adding that they are ready to work closely with BCLB and all other stakeholders in the gaming industry.

Further, he pointed out that the firm will explore partnerships in the country with the aim of promoting the development of sports in communities in the country.

“As market leaders, SportPesa will focus on upholding the highest standards of service and responsible gaming. We look forward to working closely with BCLB and all other stakeholders,” said the CEO.

” We are excited to explore a wide range of partnerships in Kenya over the coming weeks and months, which will prioritise the development of sports in communities across our great country,” he added.

SportPesa was among 27 betting firms that had their trading licenses revoked by the government due to failure in meeting tax compliance policies in July 2019.

Two months later, the betting firm was cleared by the Kenya Revenue Authority making it viable to reacquire its licence.

SportPesa will now join at least 10 other companies that are currently operating in the country. They include Betway, Mozzart Bet, Odi Bets, Eastleigh Bet, Lucky to you, Ken bookmakers, Bet boss, Kick off, Easi bet and Palms bet.

SportPesa shut down operations in Kenya in September last year citing heavy taxation following the government’s move to impose a 20 percent withholding tax on all winning bets.

Prior to its exit from the country, the betting firms sponsored the Kenyan Premier League, Kenya’s domestic top tier club competition, the national football teams Harambee Stars, and Harambee Starlets.

It was also a shirt sponsor of Kenya Sevens Rugby team, Gor Mahia and AFC Leopards as well as Nakuru All-Stars, a second division team.

SportPesa has footprints in Tanzania, South Africa, Italy, Ireland, the Isle of Man, and the United Kingdom.

Ericson Mangoli

Written by Ericson Mangoli

Ericson Mangoli is the founder of African Stand, based in Nairobi Kenya, Ericson leads a splendid group of correspondents, independent writers, investigators, analysts, and supporters from around the globe to run African Stand as a supervisor and the chief editor.

Ericson Mangoli's editorial experience ranges more than 5 years and covers all the sports news, and at times including business and venture, data innovation, legislative issues, strategy, basic freedoms, science detailing, and significantly more.

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