Manchester United unveil new home kit for the 2020-21 season with pattern based as part of United’s £75m-a-year Adidas sponsorship deal.
(African Stand) — Manchester United have unveiled their new home kit for the 2020-21 season, which will be worn for the first time on Wednesday night.
The kit, the latest as part of United’s £75m-a-year Adidas sponsorship deal, is largely made up of the club’s traditional red but is mixed with threads from the crest to produce a subtly patterned base fabric.
The kit will be finished off with white shorts and black socks that also feature the threaded design. It can be purchased now exclusively at adidas.com/football, Adidas stores, and official club stores.
There will then be a wider release with select retailers from August 11.
Fans will need to fork out £99.95 for the authentic men’s shirt with the replica men’s version costing £64.95. Junior shirts cost £49.95 with the women’s jersey priced at £64.95.
Inigo Turner, design director at Adidas, said: ‘For this season, we researched the values and iconography that connect athlete and fan, and looked to fuse these with modernity and innovation, to create something that connects the people and stands for unity.
‘We pretty quickly landed on the crest as it is the representation of the heart and passion of the club, it is symbolic and iconic across the world.
‘It is significant as the first component added to each design, and one that makes up the threads of the shirt design for the 2020-21 season.’
The home shirt features ‘HEAT.RDY – KEEP COOL’, Adidas’ cooling innovation that keeps players dry during a game.
The replica shirt, more commonly worn by fans, offers similar benefits with ‘AEROREADY – FEEL READY’, a technology that makes the shirt more comfortable.
United avoided a potential £25m loss through kit sponsorship after securing Champions League football on the final day of the campaign.
Solskjaer’s side beat top-four rivals Leicester 2-0 at the King Power Stadium to clinch fourth place and secure a seat at Europe’s top table for next season.
Missing out on the Champions League for a second successive campaign would have allowed Adidas to keep £25m of their £75m-a-year sponsorship deal next season.
Champions League football means Adidas are now required to give the Premier League giants this extra 33 percent installment, which the club could use to strengthen in the summer transfer window.
United’s kit deal with Adidas is the second-highest in the Premier League, behind Liverpool’s £80m-a-year deal with Nike which came into place on August 1.